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How to evaluate your PR agency client manager

By Lorcan Byrne Thursday, 26th November 2020 | 0 comments
Filed under: Digital Marketing, Public Relations, Content Marketing, Crisis Communications, PR, PR study.
A 'one-size fits all' approach to client management just doesn’t cut it in today’s highly competitive PR agency landscape. Given the numerous ways that PR can elevate your brand, it is important that PR agency client managers get to work quickly, both in terms of delivering tangible results, but also in terms of complementing a tailored communications strategy with a personable, engaging style of management.

What’s in a PR strategy checklist?

By Catherine Coffey Tuesday, 25th February 2020 | 0 comments
A PR strategy is vital to reaching your communication goals. You wouldn’t implement an entire IT system without a comprehensive roadmap and the same goes for public relations.

How PR helps SEO

By Catherine Coffey Wednesday, 27th November 2019 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, Content Marketing, PR.
A recent survey of Google searchers found that three quarters (75%) of respondents don’t pass the first page of Google results to find an answer to their query. Many of these clicks are being made by your potential buyers, maybe even your current customers. To stay competitive and generate leads, therefore, businesses need to ensure that they are on the first page of Google. The surprise for many is that PR – when done using proper SEO techniques – can be the most powerful tool to enable companies nab many of the influential links on Google’s first page.    

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