A key to building and maintaining your company's reputation is generating media interest in your business. In technology PR, press releases are a great way to announce company news, communicate key messages with your target audience and increase your company’s ability to influence potential customers.
With the world of social media, 24-hour news cycles and digital desks, Public Relations has gone through a transformation in recent years. However, the PR tools that you need for a successful campaign have remained largely unchanged.
A PR strategy is vital to reaching your communication goals. You wouldn’t implement an entire IT system without a comprehensive roadmap and the same goes for public relations.
As the new year and new decade begin, we’re very much looking forward to the technology PR news opportunities ahead at Comit HQ. While there are some clouds on the horizon, most of our clients are optimistic for growth and continued success.
As Ireland’s leading technology PR agency, we have seen the industry thrive in recent years. We have helped to build and maintain reputations of some of the most successful Irish and global tech companies.
PR in Ireland is a fast-paced industry. With the dawn of digital and an ever-changing Irish media landscape, it can be challenging to stay abreast of all that’s going on.
A recent survey of Google searchers found that three quarters (75%) of respondents don’t pass the first page of Google results to find an answer to their query. Many of these clicks are being made by your potential buyers, maybe even your current customers. To stay competitive and generate leads, therefore, businesses need to ensure that they are on the first page of Google. The surprise for many is that PR – when done using proper SEO techniques – can be the most powerful tool to enable companies nab many of the influential links on Google’s first page.
PR is used to help an organisation cultivate a good relationship with its publics and maintaining a positive relationship with stakeholders is crucial to the success of every organisation. If the public perspective of a company is negative, people will look elsewhere and avoid using its products or services.
From taglines like Nike’s ‘Just do it’ to publicity stunts such as the pop-up ice-cream store from Netflix’s hit show Stranger Things appearing in Dublin, creativity is key in the world of PR - be that technology PR or consumer PR. It’s what grabs people’s attention, leaves a lasting impression and promotes brands.
Choosing a specialist tech PR agency is such an important task for any technology business. The right partner will make a huge business impact by elevating market awareness and reputation, and enabling people in its target audience to find it. A tech public relations agency will not only communicate your message to key stakeholders and generate interest in a company, it will understand the brand and support business objectives.