Marketing guru Philip Kotler has proven that consumers are five times more likely to be influenced by editorial copy than by advertising. Does this mean that PR and earned – rather than paid media – deliver the best brand impact?
Want to boost your business’s social media presence but don’t know where to start? With so many options available, it can feel like an overwhelming task. But by narrowing down the options and concentrating your efforts on just a few social media platforms, you can reap great rewards. Our guide to social media networks will help you to get on the right track to online success.
Confused about what public relations can do for your business? Despite the fact that a smart PR strategy can have a huge impact on the success of a business, not all business owners are clear on how exactly PR can help. Not only is it a cost-effective and crucial element of your company’s marketing mix, engaging with a public relations agency will also greatly help you to communicate key messages to stakeholders and beyond. Here are five things PR will do for your business .
Beaming sunshine, bright t-shirts and throngs of active techies - it can only mean one thing; its the annual Techies4TempleStreet treasure trail! Bigger and better than ever before, the fourth year of the event saw 186 teams and over 1,500 members of the Irish tech and business communities come together to raise funds for Temple Street Children’s University Hospital in a fun and innovative way.
It’s been an extraordinary year so far as we have just gone past the mid-point. The Irish weather has thrown up extremes that haven’t been witnessed for generations. The blizzards of early March seem a long and distant memory as the current heatwave continues to break records. Fortunately, the business and technology landscapes in Ireland have been much calmer, with growth continuing at a steady pace.
The technology sector in Ireland is thriving - 10 of the top 10 ‘born on the internet’ companies are operating in Ireland and indigenous tech start-ups are enjoying huge success of late. At Comit, we are lucky enough to be uniquely placed to see both established multinationals increase investment in Ireland and to witness the brightest homegrown talent flourish.
Welcome to part two of our beginner’s guide to analytics. In this blog, we will look specifically at which social media analytics are worth tracking and the platforms available to do so. Monitoring your social media analytics is essential in ensuring your business’s social media efforts continue to be successful.
Public relations and journalism go hand-in-hand, like a match made in heaven – that is, if both sides understand where the other is coming from. Both are often juggling lots of tasks, working to tight deadlines and catering to various needs.
Keeping up to date with the latest PR news, trends, tips and job opportunities can be hard. Whether you’re new to the industry or looking for a fresh take on public relations or technology topics, Twitter and LinkedIn are great resources for getting the most up-to-date views and advice. We’ve put together a list of 10 great public relations, marketing and communications influencers, professionals and accounts that are more than worth hitting that follow button for. See the list below for the latest cutting-edge insights!
Web analytics, conversion rates, impressions, engagements – while we should all have at least heard of these terms, it can be an overwhelming and daunting task to initially set up and gain meaningful insights from your company’s analytics. That’s why we’ve put together a two-part series for beginners on how to use analytics to benefit your business. This week, we’re focusing specifically on Google Analytics, what metrics your business should be tracking, and how you can use this information to make a splash online!