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Ireland’s top tech awards

By Aleasha Rafferty Monday, 10th June 2024 | 0 comments
Filed under: Brand Awareness, Tech PR.
Technology Ireland Industry AwardsIt's that exciting time of year when we come together to honour the crème de la crème of Ireland's tech scene. In an era marked by rapid technological advancements, these awards highlight the crucial role technology plays in shaping our future. They also serve as a platform to recognise the trailblazers driving this progress, fostering collaboration to fuel further growth and innovation.

Inside Comit: A peek into the world of PR

By Aleasha Rafferty Monday, 13th May 2024 | 0 comments
Filed under: Public Relations, PR, Tech PR.
Since I joined Comit, I’ve been privileged to witness and contribute to the very exciting and fast changing technology ecosystem, while gaining firsthand insights into some of the world’s most innovative companies. I’ve also acquired lots of new PR, communications and digital skills, and gained invaluable experiences along the way. Through this blog, I hope to give readers my own personal insights into working in a vibrant tech PR agency like Comit.

Effective PR strategies for building relationships with stakeholders

In the realm of public relations, effective stakeholder relationships are akin to the foundation of a sturdy fortress. Just like every brick plays a crucial role in fortifying the structure, stakeholders – be they investors, employees, customers, or the broader community – are vital components in shaping an organisation's trajectory. Therefore, mastering the art of stakeholder engagement becomes not just a strategic choice but an imperative for organisational success. In this blog, we delve into the intricacies of stakeholder relationships and explore tactics and techniques for nurturing relationships with them.

How to avoid greenwashing… and greenhushing

By Helen Morrogh Wednesday, 27th March 2024 | 0 comments
Filed under: Sustainable PR Agency, Sustainability.
To speak, or not to speak – that is the question facing business leaders and communications teams when it comes to sustainability. To speak risks being scrutinised and accused of greenwashing, to choose to stay quiet – commonly known as greenhushing – means intentional underreporting of green credentials and a lack of active participation in the global corporate drive for climate action.

6 things to consider when using social media marketing services

By Aleasha Rafferty Wednesday, 28th February 2024 | 0 comments
Filed under: Social Media.
In today's digital era, mastering the art of social media marketing is crucial for achieving business success. With a staggering 4 billion social media users globally, the opportunities for brand exposure and engagement are limitless. Central to this success are social media marketing services, offering a plethora of tools and techniques to boost brand visibility, engage with audiences, and ultimately drive business growth.

PR agency insights: How to use LinkedIn for business marketing

By Aleasha Rafferty Thursday, 30th November 2023 | 0 comments
Filed under: Marketing Communications, Brand Awareness, LinkedIn promotion, Business Marketing.
Are you facing challenges in utilising LinkedIn to promote your business? Are your efforts getting lost in a sea of profiles, struggling to connect with the right audience? If so, you might not be fully tapping into LinkedIn's potential for driving business growth, fostering relationships, and generating targeted leads. In a landscape brimming with untapped potential, optimising your approach to LinkedIn is the key to overcoming the frustration of your efforts going unnoticed.

How to make your office green. Tips from a sustainable PR agency

By Aleasha Rafferty Thursday, 26th October 2023 | 0 comments
Filed under: Sustainable PR Agency, Sustainability.
54% of Irish businesses lost customers in 2022 due to dissatisfaction with their sustainability efforts. That's 13% higher than the global average of 41%. This is according to Expleo's Business Transformation Index (BTI) 2023 Ireland spotlight report. But here's the deal, becoming sustainable might feel like an insurmountable mountain, but even the tiniest steps can lead to profound change. The time to act is now. Dive into our treasure trove of practical insights from a sustainable PR agency and transform your office into an eco-friendly haven. Ready to lead the charge in the green revolution? Keep reading!

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