Our tech PR pedigree is second to none in Ireland.
We’ve been creating and implementing successful B2B public relations campaigns for many of the leading indigenous and multinational technology companies since 1997. Our integrated traditional and digital PR services incorporates PR strategy, communications, PR launches, media relations, SEO PR, employer branding, corporate PR, case studies, PR surveys and an unwavering commitment to delivering brilliant results in technology PR.
While we’ve honed and perfected our skills in Ireland, our expertise, connections and strategic global partnerships allow us to achieve great international PR results too for technology companies. We have exceptional relationships with print, online and broadcast media, including leading technology and business journalists. We have worked with them for over 25 years and know what they want, when they want it and how best to deliver it.
Our experienced and senior client team will lean on our technology PR experience to build your reputation and make your business stand out as a leader and a key influencer. We all understand the business world and how technology can make a real difference. Our infectious passion for great technology and service is always evident in our clients’ news stories. You will be placed on a pedestal as we leverage traditional media, press, broadcast, digital and social media to build you a platform for sustained business growth.
Our services for technology companies will make an impact by providing clients with an effective communications strategy which delivers real results and success. Whether you are starting out on your business journey or have 20 years’ experience, we can help you amplify your message.
Value proposition
Particularly in the world of technology PR, it’s important to have a clear and consistent message that everyone can understand. Identifying and agreeing a message for your brand and all communications is crucial, as is presenting your solutions or services in a way that is digestible. This will help to shape not only what you say about your business but what others say, with a focus on your offering to customers.
PR strategy
Developing an effective technology PR strategy, underpinned by high-quality content which is delivered consistently and frequently, can add real value to your organisation. Whether you’re trying to attract the right type of people or target customers in a particular vertical, communications can play a pivotal role. Moreover, this strategy needs to target the right types of technology and trade publications that will help you grow your business.
Content creation
From press releases and thought leadership articles to PR surveys and blogs, our expert team is positioned to deliver bespoke content that is not only engaging but eye-catching – showcasing your technology business to a much wider audience. Again, it’s crucial for PR companies to tap into the latest technology trends and speak the language of business leaders when it comes to positioning their products or services. Our expert team has a wealth of technology PR experience, which means we can help you communicate your messages effectively, whether you’re leaders in Zero Trust or SaaS specialists.
Research & PR surveys
Insights can be incredibly valuable for technology providers, not only for you to identify opportunities in your market, but for you to provide recommendations on what your customers should be doing. Whether it’s IT decision-makers or business owners you are looking to engage, Comit is the PR agency with the knowledge on running a successful survey and using this to produce high-quality PR and digital content.
Digital Content
Nowadays, digital communications go hand-in-hand with traditional PR activities. That’s why we also support our technology clients with website content, whitepapers, blogs and social media, all written with SEO expertise. Moreover, we have strong relationships with online media outlets and technology journalists, which means we can get your news covered in places which make your organisation more searchable and more findable. Critically, we know how to help you generate very valuable backlinks from high authority media sites.