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Employer Branding

Establishing high profile employer branding is the best and most cost-effective way to successfully recruit and retain the best employees.

One of the great challenges for the technology industry in Ireland at present is the ability to attract talented people with relevant technical skills.

A strong employer reputation is created by proactive and sustained communications delivered to audiences both outside and inside your company. Comit has in-depth experience developing PR campaigns which complement the work being carried out by HR but ultimately bring the client’s brand and messaging closer to a much wider audience. A recent PR and digital marketing campaign by Comit directly helped a client to attract 27 new employees into their business in a wide number of key strategic technical and management roles. It also played a key role in monitoring and building loyalty in the existing team.

Internal branding is also a key part of employee retention. Building a brand and culture starts with your internal communication, and keeps your employees informed and engaged. Comit can develop internal PR communications to ensure relationships are developed and nurtured with all key stakeholders, including employees, customers, partners and shareholders. 

 

“Comit has delivered huge exposure for us and its specialism in technology means they can introduce us to the right media.”   Seán Walsh, TERMINALFOUR  

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Latest Blog Post

How can we improve our digital carbon footprint?

By Sarah Hynes Tuesday, 11th January 2022 | 0 comments
Save the planet one email at a time.

Is video content good for PR?

By Sarah Hynes Tuesday, 7th December 2021 | 0 comments
A 10 second video by a teenage boy - who happens to be the son of a Comit team member - about ‘popping’ Nike shoes gobbled up more than 15 million views on TikTok . The video reach spanned the globe and engaged almost a million people who liked it and more than 5000 people who commented on it. It evoked a surprisingly strong emotion from the shoe loving community!

How to successfully use PR newsjacking

By Lauren Reville - Comit Tuesday, 23rd November 2021 | 0 comments
As highlighted in part one of our newsjacking blog series, newsjacking is a PR strategy used to align your brand with current news stories and expand your audience. This blog will look at how to successfully use newsjacking to boost your brand and gain media exposure.

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