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Employer Branding

Establishing high profile employer branding is the best and most cost-effective way to successfully recruit and retain the best employees.

One of the great challenges for the technology industry in Ireland at present is the ability to attract talented people with relevant technical skills.

A strong employer reputation is created by proactive and sustained communications delivered to audiences both outside and inside your company. Comit has in-depth experience developing PR campaigns which complement the work being carried out by HR but ultimately bring the client’s brand and messaging closer to a much wider audience. A recent PR and digital marketing campaign by Comit directly helped a client to attract 27 new employees into their business in a wide number of key strategic technical and management roles. It also played a key role in monitoring and building loyalty in the existing team.

Internal branding is also a key part of employee retention. Building a brand and culture starts with your internal communication, and keeps your employees informed and engaged. Comit can develop internal PR communications to ensure relationships are developed and nurtured with all key stakeholders, including employees, customers, partners and shareholders. 

 

“Comit has delivered huge exposure for us and its specialism in technology means they can introduce us to the right media.”   Seán Walsh, TERMINALFOUR  

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Latest Blog Post

Dublin: An ideal location for our tech PR agency

By Barry Chapman Wednesday, 30th August 2023 | 0 comments
Dublin is a city that is known for its rich history, vibrant culture, and friendly people. However, it’s also a city that has become a hub for technology and innovation. This makes it the perfect place from which to grow our tech PR agency as it keeps us close to the beating heart of all this exciting action.
Research has shown that some 86% of marketing professionals use digital or content marketing to increase brand awareness. In today's digital age, having a strong online presence is integral to the success of any brand or business. However, with so many platforms and channels available, it can be overwhelming for companies as they try to navigate the complex world of digital on their own.

How to write a press release for media in Ireland

By Helen Morrogh Friday, 9th June 2023 | 0 comments
“Please think about the journalist you are reaching. S/he is reading 100 PR pitches a day,” Derek Thompson, staff writer, The Atlantic.

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