Establishing high profile employer branding is the best and most cost-effective way to successfully recruit and retain the best employees.
One of the great challenges for the technology industry in Ireland at present is the ability to attract talented people with relevant technical skills.
A strong employer reputation is created by proactive and sustained communications delivered to audiences both outside and inside your company. Comit has in-depth experience developing PR campaigns which complement the work being carried out by HR but ultimately bring the client’s brand and messaging closer to a much wider audience. A recent PR and digital marketing campaign by Comit directly helped a client to attract 27 new employees into their business in a wide number of key strategic technical and management roles. It also played a key role in monitoring and building loyalty in the existing team.
Internal branding is also a key part of employee retention. Building a brand and culture starts with your internal communication, and keeps your employees informed and engaged. Comit can develop internal PR communications to ensure relationships are developed and nurtured with all key stakeholders, including employees, customers, partners and shareholders.