How the changing media landscape will affect Public Relations
“A few years ago, it was easy to imagine that newspapers were becoming irrelevant in a digital culture. This has been disproved in the most disturbing way. If an independent press no longer matters, why is it being attacked so relentlessly by reactionary and authoritarian governments and movements all the way from the US to Russia?” The Irish Times on Journalism Matters
How to prepare for your next media interview: A PR professional’s advice
Preparing for an interview with the media can be a daunting task for many. However, interviews are part and parcel of a successful public relations strategy. And, with the right preparation, they can be enjoyable as well as hugely beneficial to your brand.
Stellar photography transforms PR campaigns. When it comes to coverage, a great photo can be the difference between your story landing the front-page of a publication or not being featured at all. Whether it’s launching a new product or announcing the latest recruit, it’s important to understand what type of photo a journalist will want to feature in their publication. This can be key in increasing exposure which is so important for public relations professionals.