Positive company culture has a transformative impact on organisations. What was once a “nice-to-have” has become a necessity. You might be surprised to know that your PR agency can make a significant impact on your company culture, and as culture affects every aspect of businesses, this is worthy of consideration.
A key to building and maintaining your businesses reputation is generating media interest in your company. In technology PR, press releases are a great way to announce company news, communicate key messages with your target audience and increase your company’s ability to influence potential customers.
With the world of social media, 24-hour news cycles and digital desks, Public Relations has gone through a transformation in recent years. However, the PR tools that you need for a successful campaign have remained largely unchanged.