It’s hard to believe, but Comit celebrated turning 20 this week! While some of our team members were mere toddlers in 1997, Comit founder and managing director, Allan Chapman, was busy setting up his own PR agency to service Ireland’s growing tech sector. Two decades later, Allan is still at the helm of the business as it continues to grow and deliver the best service to technology companies based here.
We are living in a ‘hypermodern’ society, characterised by a culture of hyper consumption, hyper change and hyper individualism. This society in overdrive can be seen through the array of media constantly impacting almost everything we do. We consume sporting events, political debates and TV shows, not just through the action unfolding before us, but also a stream of related social media posts in the palm of our hand, online forums and live web analysis. All of this results in new challenges and opportunities for PR agencies, as well as the overall communications profession.
The recently published results of the 11th edition of the European Communication Monitor offer valuable insights for all public relations agencies to consider, but especially those involved in the technology sector. The 2017 European Communication Monitor (ECM) surveyed 3,378 communications professionals from 50 participating countries. It’s the most detailed and comprehensive longitudinal study in the communications industry and those in PR shouldn’t neglect the opportunity to glean insights into the challenges and opportunities facing our profession both now and into the future.