The Irish tech sector continues to go from strength to strength, accounting for 37,000 Irish jobs and generating €35 billion in exports each year. It’s an exciting space to be in – particularly for the public relations professionals charged with sharing the great news from the companies responsible for the booming sector. This places Comit - Ireland’s best PR agency for technology companies - in a hugely exciting position.
It’s hard to believe, but Comit celebrated turning 20 this week! While some of our team members were mere toddlers in 1997, Comit founder and managing director, Allan Chapman, was busy setting up his own PR agency to service Ireland’s growing tech sector. Two decades later, Allan is still at the helm of the business as it continues to grow and deliver the best service to technology companies based here.
We are living in a ‘hypermodern’ society, characterised by a culture of hyper consumption, hyper change and hyper individualism. This society in overdrive can be seen through the array of media constantly impacting almost everything we do. We consume sporting events, political debates and TV shows, not just through the action unfolding before us, but also a stream of related social media posts in the palm of our hand, online forums and live web analysis. All of this results in new challenges and opportunities for PR agencies, as well as the overall communications profession.