Becoming a well-respected organisation amongst your current and future customers, local community and prospective employees is vital for any business. Building and retaining that respect requires multiple elements to align in an organisation’s overall business strategy. One of these should be a strong communications strategy that coherently conveys the purpose and values of the organisation with a consistent message at its core. In this blog, we take a look at the three ways in which your business can manage that message.
Last Friday, if you happened to be in the Dublin 4 area, you probably saw a sea of red T-shirts dashing down the streets and strand, roaring about solving a murder mystery. Amongst them was team Comit, taking part in the annual Techies4TempleStreet. Now in its fifth year, the event brings together 1,600 members of the Irish tech and business communities to raise funds for the 148,000 patients that Temple Street Children’s University Hospital treats every year. This year’s event raised a total of €250,000.
How important is it to measure public relations? Well, without it, PR professionals can’t determine which aspects of a strategy have worked and which haven’t quite had the desired impact. Public relations measurement is important both during and after a campaign as it gives PR professionals benchmarks to work from and allows them to adapt the approach.