The recently published results of the 11th edition of the European Communication Monitor offer valuable insights for all public relations agencies to consider, but especially those involved in the technology sector. The 2017 European Communication Monitor (ECM) surveyed 3,378 communications professionals from 50 participating countries. It’s the most detailed and comprehensive longitudinal study in the communications industry and those in PR shouldn’t neglect the opportunity to glean insights into the challenges and opportunities facing our profession both now and into the future.
If you happened to be in Dublin City Centre last Friday, you likely will have come across hordes of orange-clad techies getting up to some quite unusual tasks. The third year of Techies4TempleStreet, the charity fundraising event held in aid of Temple Street Children’s University Hospital, was the biggest to date. Some 130 teams, comprising over 1,000 competitors, took to the streets of Dublin to complete a wide range of challenges spread across the city. As the chosen PR agency of leading Irish and multinational tech companies, the Comit team jumped at the chance to raise some much-needed funds with our fellow techies.
PR is used to build brand recognition and visibility. It boosts an organisation’s credibility and achieves defined business goals. Simply sending out a few press releases or hiring a PR agency won’t guarantee those important things. Businesses need to ensure that their communications are consistent, targeted and impactful.