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5 online resources for Irish PR professionals

By Catherine Coffey , Friday, 29th November 2019 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, Content Marketing, PR, PR study.

PR in Ireland is a fast-paced industry. With the dawn of digital and an ever-changing Irish media landscape, it can be challenging to stay abreast of all that’s going on.

Whether you’re looking to break into the industry or want to keep up to date with the latest news and developments in the Irish PR sector, there are plenty of online resources available to help you expand your knowledge of the the public relations industry in Ireland.

We’ve put together a list of some of the best PR sites to help you stay ahead of the game.

Here are 5 great online resources for professionals and students alike:

1. PR professional body

The professional body of PR in Ireland is the PRII. Their website is hugely informative and contains information on industry news and job vacancies. You can also find out more about their development courses for professionals at every stage of their career and events such as the recent PRII Conference 2019, which our Managing Director, Allan recently attended.

           

2. International PR sites

As the digital world knows no borders, PR professionals not only need an overview of what’s going on in Ireland but also what’s happening on an international stage.

PR Daily, for example, is a great resource for keeping up to date with the latest trends in PR worldwide. From headline writing tips to social media infographics, PR Daily contains useful insights on PR and Communications to enable you to stay ahead of the pack.

3. News sites

Depending on what aspect of PR in Ireland interests you - whether it’s technology, consumer, travel or public affairs - it’s vital to know what the media are interested in covering so that you can provide journalists with relevant and newsworthy opportunities.

To keep abreast of what’s going on in Ireland, stay up to date by regularly checking the most top news sites like RTÉ News online, The Journal.ie, Irish Independent, BreakingNews.ie, and The Irish Times. It’s important to keep on top of the news cycle when communicating with client, colleagues and the media.

4. Social Media 

It might seem obvious to mention that social media channels are a key resource for PR professionals. But, are you using them to their full potential? Social media channels are one of the first places that news sites share breaking news. They’re also fantastic for following thought-leaders, making key connections in the sector and searching for job vacancies.

Furthermore, social media sites like Twitter and LinkedIn are where successful PR campaigns go viral. By having an active presence online, you’ll be able to gauge the public’s opinion of certain PR campaigns and judge whether your company or client news, has had the desired effect and impact with your target audience.

5. Comit!

Of course, we have to mention our good selves! As the technology industry has exploded in Ireland, Comit has been at the core of the action, communicating company news for indigenous and global technology companies for the past twenty years. Our active company blog contains hundreds of useful posts on everything communications-related from online PR and SEO to CSR and Crisis Communications.

If you would like to find out more about the Comit team and how we work with leading technology companies to elevate their brand to the next level, you can contact us here.

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