Choosing a specialist tech PR agency is such an important task for any technology business. The right partner will make a huge business impact by elevating market awareness and reputation, and enabling people in its target audience to find it. A tech public relations agency will not only communicate your message to key stakeholders and generate interest in a company, it will understand the brand and support business objectives.
This blog gives an overview of some unique features of our service and approach.
At Comit, we take our clients’ needs and priorities into consideration with everything we do, employing strategies that focus on these. But that’s not all. Here are five factors that mark Comit as a technology PR agency with a difference…
Extensive industry knowledge
The technology sector in Ireland is booming with many multinational companies choosing to base themselves on our shores. Unlike other PR agencies, we have been successfully implementing public relations campaigns for technology organisations for more than 20 years.
Our experience and knowledge of the technology industry is second to none. From fintech to cybersecurity; from broadband to telecommunications, and from medtech to Artificial Intelligence, we have incredible experience building PR campaigns for technology companies from a vast array of sectors.
We know what’s important for those working in the technology industry, the buyers within it and those reading about it. We turn this knowledge into very impactful communications.
Strong relationships with the media
Over years we have built outstanding relationships with the most prominent and influential tech journalists in Ireland and some further afield. As a tech PR agency specialist, we understand what journalists’ like to write about and can fit our clients’ announcements to this. So, whether it’s interesting industry or consumer research or a new technology service launch, we have the best connections to ensure that releases achieve the best possible results.
Creative campaign ideas
PR is all about differentiating your brand from competitors. The key to this is grabbing the attention of your target audience and creating a lasting impression with prospective customers. Technology PR is no different. Whether your focus is B2B or consumer, we know that coming up with newsworthy campaign ideas is paramount.
Our team members come from a variety of backgrounds, from sales and journalism to startups and multi-nationals we have the skills to come up with unique ideas – be it an eye-catching photograph to accompany your biggest announcement of the year, a survey that establishes you as an expert or an award win that showcases your business as a world-class employer.
The traditional approach of public relations is a thing of the past. Nowadays, reputation management needs to be considered and managed across a range of platforms including print, online, broadcast and social media.
Communications can be a complex business, depending on what you are trying to achieve, so it’s vital to identify the best channels for your message and tailor it accordingly. Whether it’s high-profile interviews, blog posts or social media blasts, we are a technology PR agency that understands the importance of creating integrated and targeted campaigns.
As a result of our understanding of the technology sector, strong relationships with journalists and multi-skilled team, we achieve and normally exceed our clients’ expectations. We understand that objectives differ from client to client and we work with organisations to secure the results that matter to them.
For some, that’s a high-profile interview that will gauge customer interest and support lead generation. For others, it’s a jobs announcement that contributes to an influx of applications from the right people. It could be an event announcement that drives attendee registrations or website traffic.
Whatever your business needs are, Comit is a one-of-a-kind and dynamic technology PR agency that has unparalleled experience in the sector. As Ireland grows as a hub for both small and large companies, setting your brand apart is a top priority.
If you’re interested in transforming your brand, get in touch with us today or follow us on social media for all our team and client news.
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