Choosing to hire a public relations firm is a big decision for any company, but unfortunately no one has yet produced a ranking list of Ireland’s best PR agencies. You want to know which agency is most capable of delivering results and adding value to your business. So who exactly is Ireland’s top PR company? Like most things in life, there’s no single, simple answer!
There isn’t a one-size-fits-all answer to the question; it’s a case of horses for courses. Instead, the real question should be - who is the best PR agency for my organisation? We’ve put together some advice that can help determine which public relations firm might be a winner for your PR campaign and needs.
Specialisation – Choose an Irish tech PR agency if you are a tech company
Finding a PR agency that specialises in your industry can make a huge difference to the success of the PR campaign. We’ve previously highlighted how a specialist tech PR agency can maximise the impact of communications of a tech company because of specialist knowledge and media relationships. No matter the sector, it makes sense to work with an agency who has the relationships, know-how and experience to pitch your story effectively to the publications and journalists most influential in your line of work. The top PR agency in Ireland for you will be the one that best fits your needs.
Best PR results
You will want to pick a firm that has a proven track record of great PR results. Don’t be fooled by an agency that talks the talk but can’t walk the walk. Ask for evidence of strong media coverage, examples of successful events or clips of broadcast interviews. Explore their website to find out what current and previous clients have to say about the agency, and look for case studies which demonstrate what value the agency can offer to a business.
Goals and objectives
Before your search begins, take the time to research what goals and objectives you want to accomplish through PR. Is your aim to build a bank of content for digital marketing purposes to drive engagement with your customers? Then working with a content marketing specialist is advisable. Perhaps your primary objective is to position the business’s CEO as a thought leader in the field. In that case, the best PR agency for you is the one with experience and proven results in securing high-profile interviews. Determine your priorities and approach an agency capable of bringing your PR strategy to life.
This point is crucial but often overlooked - make sure you like the people in your chosen PR agency! The PR agency team are there to work with you and help you achieve your business goals. Like any co-worker, it is important that the chemistry is right and both parties share similar values. Perhaps giving back is a cornerstone of your business, so look for examples of whether the PR agency is involved in CSR initiatives (check out Comit’s blog of taking part in Techies4TempleStreet). Most of all, trust your intuition when meeting members from the agency.
All in all, Ireland’s best PR agency is the one that understands your brand and can most effectively assist in achieving your business objectives. Take the time to research your business priorities and what you need from PR, then speak with the agencies best positioned to meet and exceed those needs, before finally deciding upon what you feel is right.
If it is a tech PR agency you need, then Comit may just be the best PR agency for you, so contact us today!