If you are a business owner, you may be wondering why you need a PR agency in Dublin. After all, you have a great product or service. Isn't that enough? The truth is, in today's competitive market, and particularly in the fast-evolving technology sector in Ireland, it's not.
You need to stand up, showcasing the products or services you provide, and stand out, demonstrating why customers should choose your company over other providers. And that's exactly where a PR agency in Dublin can help.
After all, Dublin has emerged as a technology and innovation hub, attracting all types and sizes of businesses, from start-ups to multinational companies. That has made it not just a great place to do business, but a great place to have a PR agency.
From building brand awareness to mastering reputation management, the role of a PR agency in Dublin can be incredibly valuable for achieving these, and many other, aims. In fact, here are 10 reasons why your business needs a PR agency in Dublin…
1. To build brand awareness
PR agencies in Dublin offer a range of services that can help you improve brand awareness which, in turn, can ultimately grow your business. By communicating a strong brand identity and messaging that resonates with your target audience – through PR content such as press releases, interviews and thought leadership articles – you can carve out a position in the market and put your brand on the map.
2. To leverage local knowledge
Ireland as a market is unique and the PR tactics that work in other locations won’t necessarily be as effective. Having a PR agency in Dublin that knows what types of stories resonate with an Irish audience, keeps a close eye on emerging narratives in the news agenda, can find opportunities to successfully use newsjacking and has relationships with high-profile media outlets is therefore incredibly valuable.
3. To keep your business in the news agenda
When it comes to PR and communications, a consistent, multi-faceted approach is the key to success. But it’s understandable that you don’t have the time to invest in creating these stories and getting them out into the world. By having a steady drumbeat of activity, a PR agency can ensure your company remains front of mind and searchable for potential customers in Dublin and further afield.
4. To develop relationships with key media
Having relationships with key journalists and media outlets is crucial to PR success, which is why a PR agency in Dublin makes perfect sense for engaging with Irish media – especially across national, technology and business titles. These relationships not only help to secure positive coverage and boost brand visibility, they are seen as a third-party endorsement of your organisation, as well as the products or services you deliver, meaning they hold incredible weight for both existing and prospective customers.
5. To create top-quality content
At the heart of any good PR agency is its ability to create top-quality content that engages people. That includes not just journalists and editors but also other business leaders or end users. Whoever your target audience is, the aim is to tell a compelling story that resonates with them. This has the power to drive action and facilitate a sales conversion.
6. To enhance online presence
More important than ever is the ability to rank highly on Google for desired search terms, SEO optimise blog content and gain more visibility among customers who may be doing their digital due diligence when choosing a provider. Again, a PR agency in Dublin can assist with this and ensure the creation of copy that will rank highly. Furthermore, it can support on website and social media content which is optimised with key search terms and brand messages.
7. To master reputation management
When it comes to customers and staff, having a positive reputation can help your business to stand out from the crowd. As a leading PR agency in Dublin, we understand that there can be external factors or unexpected developments which can cause damage to a company’s reputation. We can also help you to shape that narrative to lessen the impact of negative reporting and advise on best practices on how to manage in a crisis.
8. To win awards
Nothing quite makes a company stand out than winning an award, and this is another thing that a PR agency can assist with. Whether the awards are in Ireland or another market, entering awards and being shortlisted or winning is a great way to demonstrate that you’re a leader in your space. Moreover, these announcements are great to share on social media channels and on your website.
9. To support your sales team
It doesn’t matter what industry you work in or what size your business is, sales is one of the most important functions of your business. By creating content – including customer case studies which explain how exactly you can deliver results and support clients through your products or services – a PR agency in Dublin provides your sales team with access to a wealth of materials which can help to make their lives easier and generate business leads or wins.
10. To provide additional support
Whether it’s assisting on an unforeseen crisis, excelling in print media interviews, aiding internal communications with staff, or helping to drive registrations for an upcoming event, a PR agency in Dublin can tailor its services and capabilities to meet your communication – and business – needs. We act as an extension of your team, invested in and supporting your success.
Summary – why you need a PR agency in Dublin
If Ireland is an important market for your business, be that from a customer or talent perspective, the secret to capitalising on opportunity is awareness and visibility. A PR agency in Dublin can certainly help you to achieve this through meaningful engagement with media, by leveraging its local knowledge and via top-quality content that showcases your company – enabling it to stand up, stand out and grow.