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Why work with a specialist tech PR agency in Ireland?

By Conor Sheridan, Thursday, 4th May 2023 | 0 comments
Filed under: Irish Technology Sector, PR, Tech PR.

Ireland has become a hub for tech companies in recent years, with the indigenous tech sector going from strength-to strength and many international industry giants setting up their European headquarters in the country. These companies are drawn here due to favourable conditions such as a highly skilled workforce, EU membership, and a low corporate tax rate.

As the industry continues to grow, it has become increasingly important for these tech companies to have a strong online presence and a clear brand image to support business growth and employer branding objectives, which has created a demand for more focused tech PR agencies.

Comit is a unique PR agency as it provides specialist technology PR services aimed exclusively at  the sector. We work with international clients such as PayPal, Equinix, and EPAM, as well as indigenous companies like DataSolutions and Auxilion.

Working with a specialist Irish technology-oriented PR agency such as Comit can be invaluable. Here’s six reasons why you should work with a tech PR agency in Ireland:

1. Better Industry Knowledge

A PR agency that exclusively works with tech companies will have developed a deep understanding of the industry, including the latest trends, technologies and developments. This knowledge allows a tech PR agency like Comit to create targeted and effective PR campaigns that resonate with the tech industry's key players, including major corporations, investors, journalists and key influencers.

2. Strong Media Relations Capability

Tech companies need to have a strong media presence to build their brand and attract new customers. A specialist tech PR agency in Ireland will have established relationships with key journalists and media outlets, which can help to secure coverage for their clients. This coverage can include press releases, interviews, op-eds, and feature articles, all of which can help to build a company's reputation and increase its visibility.

3. Best Brand Building Capability

Building a strong brand is essential for tech companies, especially those that are just starting out, or for international companies who are keen to establish a local presence. A specialist tech PR agency can help to build a brand from the ground up, creating a unique identity that resonates with the target audience. This can include developing a brand messaging and communications strategy, creating a brand voice and designing an identity that reflects the company's values and mission.


4. Well Positioned to Enable Thought Leadership

Establishing thought leadership is essential for tech companies that want to position themselves as industry leaders. Comit has worked in this industry 25 years and knows how to position its clients to develop a thought leadership strategy that includes creating original content, securing speaking opportunities, and building relationships with key influencers. This can help to establish a company as an authority in its field and attract new customers, employees and investors.

5. Strongest ROI

Working with a PR agency that specialises in the tech industry is likely to enable a higher return on investment than a non-specialist agency is likely to achieve. By creating targeted and effective PR campaigns, these agencies can help to increase brand awareness, attract new customers and drive sales.

6. Best Placed to Manage Crises

In today's fast-paced digital world, it's essential for tech companies to have a crisis management plan in place. This is especially true for companies that operate in sensitive industries such as fintech and cybersecurity. The specialist industry knowledge and media relations enjoyed by a PR agency that focuses in the tech industry will often give it an edge in getting to grips with the issues and managing the situation quickly and adeptly, when time is often critical.


In summary, tech companies in Ireland can benefit greatly from working with a PR agency that specialises in the tech industry. These agencies have the industry knowledge, media relationships, crisis management experience and brand building expertise that can help companies to establish themselves as industry leaders and attract new customers, employees and investors. With the tech industry continuing to grow, it's essential for companies to have a strong online presence and a clear brand image, and working with a specialist PR agency can help to achieve these goals.



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