What a year 2025 has been for our PR agency here in Ireland. We’ve seen our clients break new ground, our team reach new heights, and the Irish technology sector continue its impressive trajectory. As we get ready for the festive season and a well-earned break, we’re looking back at the last twelve months filled with innovation, growth and some truly memorable moments.
A particular highlight was our win at the Tech Excellence Awards for Marketing Excellence alongside our wonderful client Expleo, recognising the exceptional impact of our collaborative work on their Business Transformation Index—a campaign that generated significant media coverage and industry conversation.
Team Comit: Growing Stronger Together
2025 brought welcome changes and celebrations to our team. The year began with Ruth stepping up to Senior Account Manager, while Rebecca’s promotion to Senior Account Director during the year recognised her outstanding leadership and client work. Olivia also joined us and has proved to be a brilliant addition to the team.
One of the most enjoyable days of 2025 was celebrating Helen’s 10-year work anniversary with Comit. A decade of expertise, dedication and friendship is very special. We feel very fortunate to have her leadership and talents in the Comit team.
With more new additions set to join us in January, 2026 is already shaping up to be a great year. We’re building something very special here and the energy and positivity in the team reflects that.
This year’s quarterly team days were great fun – from a Michelin-starred Chapter One meal to eating sandwiches on a mountain top on our now-traditional Wicklow Way hike – they all reminded us why we so enjoy hanging out together.
The Year in Headlines: Client Success Stories
From groundbreaking AI initiatives to major international expansions, our clients have given us no shortage of compelling tech PR stories to tell and share in 2025. Here are some of the highlights that defined our year.
Innovation and creative thinking set the tone early when Equinix turned heads by commissioning designer Maximilian Raynor to reimagine the physical internet as a dress crafted from data centre cables. It’s not every day you see infrastructure transformed into haute couture. Meanwhile, Miagen launched SportsGen, an ingenious platform helping elite football clubs navigate financial fair play regulations—proof that technology touches every corner of modern life.
Leadership appointments and strategic direction shaped several of our clients’ trajectories. Auxilion appointed Patrick Jordan’s as CEO, bringing enhanced focus to AI, data management, and automation services across Ireland and the UK.
Growth and expansion featured prominently too. PayPal announced 100 new high-tech roles, doubling down on its investment in AI and data capabilities in Ireland. Saros made an impressive debut as a client, announcing 50 new jobs, significant investment and global expansion. Qualcom mapped out an impressive growth plan, targeting €18 million in revenues by 2027 alongside a 20% increase in headcount. Climb Channel Solutions Ireland opened its new Dublin headquarters with Minister Emer Higgins TD in attendance, creating a cutting-edge collaboration space to match its commercial ambitions.
As part of this continued momentum, Logicalis appointed Mairead Malone as Country Leader for Ireland at Logicalis UK&I, bringing strong strategic leadership to the company’s Irish operations.
Major investments and financial backing demonstrated strong confidence in our clients’ visions. Granite secured major investment from BGF, funding both strategic acquisitions and US market expansion. Paradyn projected that revenues from its ManageEngine partnership would double by year-end, a remarkable growth story in the channel space.
Industry recognition came in various forms. The Noledge Group earned ICT Company of the Year honours at the InBUSINESS Recognition Awards, recognised for driving innovation and empowering customers with cutting-edge technology. Once again, Esri Ireland’s Customer Success Awards delivered another spectacular evening, honouring the innovative work of organisations leveraging its technology across Ireland.
Research and insights from our clients sparked important conversations. Expleo’s Business Transformation Index 2025 revealed that more than half of Irish businesses are rethinking their US dependencies, offering timely insights into Ireland’s evolving economic landscape. Storm Technology’s research delivered encouraging news: 70% of IT leaders believe AI is actually reducing staff stress levels, a refreshing counter-narrative to concerns about technology’s workplace impact.
Technology innovation continued to drive progress across sectors. Advise launched a new Gen AI platform tailored for consumer-packaged goods companies, demonstrating how artificial intelligence is revolutionising traditional sectors. OxygenCare launched a new nursing app, furthering the digital transformation of healthcare delivery in Ireland, and more recently, KINTO Join announced KINTO Zero, offering organisations a comprehensive 360° sustainability solution for enhancing ESG performance.
Infrastructure and sustainability initiatives showcased Ireland’s commitment to building a better future. Data Edge partnered with the National Standards Authority of Ireland (NSAI) to deliver the country’s first-ever Time & Sync Forum, addressing the critical but often overlooked importance of timing infrastructure. We were all thrilled when RTÉ TV News came along to cover the event. Greenvolt Next delivered a solar farm for Sanofi in Waterford, with Minister of State Mary Butler visiting the site, a proud showcase of Ireland’s renewable energy capabilities.
Community and collaboration grew stronger. During the year, Techies Go Green reached 800 members, reflecting the technology sector’s growing commitment to environmental responsibility. The Ireland Chapter of PMI partnered with An Taisce ahead of climate action week, bringing project management expertise to environmental conservation efforts.
And finally, David Varian’s tour of the Guinness Enterprise Centre with journalist John Mulligan in the Irish Independent yielded a perfect soundbite, describing Ireland’s largest start-up campus as a, “Petri dish for innovation.” That’s how you make a headline stick.
What 2026 holds
We’re looking forward to another strong year for Comit. Our expanding team, the continued momentum of our clients, and the ever-evolving technology landscape all create an exciting combination of PR opportunities.
To our clients: thank you for trusting in us and allowing us to tell your fantastic stories. To our team: your talent and commitment are second-to-none in Ireland. To the journalists and media who covered these stories: thanks a million for your interest in our amazing clients who showcase so many great examples of growth and innovation in the buoyant Irish technology sector.
As we’re getting ready to sign off for the festive season, we’re really energised and optimistic about what’s ahead of us. In the meantime, we’d like to wish everyone a very happy Christmas and a very prosperous 2026!
If you would like to talk to us about our services and how we can make a positive impact on your business in 2025, please get in contact.