How an Irish tech PR agency can build strong visibility for your brand
When people think about technology and public relations, some might think about AI, huge tech companies, social media and regulation. In Ireland, however, the narrative tends to be relatively favourable as we understand that our impressive, and still growing, tech sector has made a positive impact on our economy and national living standards over many years. We also see that technology companies are creating ever more innovative and life-transforming solutions.
With continued investment in the sector, there is a strong appetite in our media for these types of stories, and tech PR in Ireland has never been more influential in getting them out. It offers a powerful opportunity for companies to showcase progression, share expertise and build meaningful visibility in a fast‑growing market.
There is a wealth of IT-focused Irish journalists, in tech-specialist, national and broadcast media who publish stories across a range of topics hand need good stories to share. In other words, there is great potential for tech companies to build advantage through PR. Here is an overview of why tech PR in Ireland works and how it can positively benefit your company.
Access to influential media
The importance of the tech sector to Ireland, and the public interest in it, means that there are greater opportunities for IT and tech companies in Ireland to get profiled in national and other highly influential media compared to many other markets. That means that there is a greater chance for tech companies to get their message out to their target audience via these trusted and widely read news outlets.
Of course, as journalists have become busier, working to uphold truth and integrity in every story they write, reliability and credibility are key. Therefore, you need to cut through the noise, and the best way to do this is having a PR team that has trusted relationships with the tech and business journalists who write most about the sector. They will understand what they are pitching and who is likely to be interested, as well as how and when to pitch the story. At Comit, we regularly brief journalists on stories ranging from data‑centre investments to AI deployments, so we understand what resonates.
Opportunity to become a leader in the market
Investing in tech PR in Ireland provides an opportunity for an organisation to stand out in the market. With hot topics like the development of AI focusing eyes on the tech space, there are great opportunities for a company to provide expert commentary and position themselves as thought leaders. Boosting your visibility in the media can deliver real, tangible benefits, such as increasing inbound sales enquiries, strengthening investor confidence, attracting top tech talent in a competitive market and building brand trust. This can help any company to differentiate itself from competitors and drive business success.
Wider industry events
Tech PR in Ireland isn’t just about the written word. Award ceremonies, conferences, summits and networking events provide great opportunities to get introductions, generate opportunities and build mutually beneficial relationships. A tech PR firm like Comit will know exactly what sector-specific events and awards are right for each one of their clients and how best to capitalise on them.
Driving business benefits
Tech PR plays a direct role in driving positive business outcomes. Effective media coverage will lead to tangible business gains by helping companies to get their message to prospects who otherwise wouldn’t encounter their proposition. We have so many examples of press releases, campaigns and interviews that have supported sales, hiring and corporate profile building objectives. Tech PR in Ireland isn’t just about creating noise; it’s about delivering measurable commercial impact and aligning with the goals of your business.
What this looks like at Comit
With nearly 30 years of experience in Irish tech PR, we’ve learned how effective communication can simplify complex ideas and create commercial value for clients. Over this time, we’ve built specialist expertise in areas such as AI, cybersecurity, fintech, broadband, SaaS, managed services, data centres, digital transformation, location intelligence, sustainability, and green tech. Our day‑to‑day immersion in the sector means we can quickly get to the heart of a story and work collaboratively with clients to shape it for the market and make their lives a little easier.
This background also helps when we’re engaging with journalists. They know we understand the technology and the ecosystem – FDI, multinationals, start‑ups and clusters – which makes conversations and pitches so much more productive and effective. Our specialist team members have the know-how to translate complex client propositions into compelling narratives and answer media questions clearly and confidently. This approach has helped us to build strong, trusted and long‑standing relationships across the media landscape and deliver serious value to clients.
Partnering with Comit, the OG tech PR agency in Ireland, ensures that you achieve your goals and achieve measurable gains over the long term.
Beginning to understand why tech PR in Ireland is worth the investment? Build your brand, increase visibility and partner with a team that knows how to deliver the best results for your company. Get in touch with Comit today!