In essence, PR professionals strategically plan and use communications to help organisations build relationships with the outside world. They often do this to enable businesses to strengthen their reputations, increase market presence and ultimately grow.
The role of a PR professional requires a great deal of flexibility and adaptability. Working in a fast-paced PR agency involves client management, content creation, strategic planning, and media relations. No two days are the same.
If you are interested in a career in PR, it may be useful to complete a degree or diploma in a communications discipline. However, this is not always necessary as many skills can be learned on the job.
This blog will outline six essential skills needed for a career in PR. Whether you are a student, a new graduate or looking to make a career change, these are relevant skills that you can improve or highlight on your CV.
Six essential skills for a career in PR:
1. Relationship building
The ability to build and retain professional relationships is crucial in public relations. As a PR professional, you facilitate connections between your clients or employer and the media. Therefore, it is vital that you create and sustain relationships with clients, the media, and other professionals in the PR space to expand your network. Having confidence and strong communication skills is essential to forming these relationships.