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The big move to a Tech PR Agency

By Ruth Marnell Thursday, 1st July 2021 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR.
You would be forgiven for thinking that a PR agency is a PR agency, no matter the industry or area, and this is true to a certain extent. However, there are many different types of PR to consider: B2B PR (business-to-business) B2C PR (business-to-consumer) internal, public affairs, crisis management, publicity… the list goes on! And while many of the necessary skills are transferrable, moving between these areas can mean big changes.

How to manage crisis PR if I’ve been hacked?

By comit Wednesday, 16th June 2021 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Crisis Communications.
The risk of a cyber-attack can never be 100% eliminated in a digital world, but it can be minimised and planned for. The recent cyberattack on Ireland’s Health Service Executive (HSE) has destroyed the IT systems exposing the public stakeholders and government to a higher degree of cyber threats. The fact is, both big and small businesses are at a risk, and business leaders have a responsibility to plan for the inevitable.

How do I get the most out of media interviews?

By comit Monday, 31st May 2021 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Crisis Communications, PR.
 When you aren’t used to being in the spotlight, media interviews can be a daunting and sometimes stressful prospect. But that doesn’t have to be the case, and that is where we come in. As one of Ireland’s top tech PR agencies, we can show you that with a little skill and savvy, you can turn an interview with an intrepid reporter into a PR coup, turning you into a thought leader and increasing your brand awareness.

Tech we couldn’t live without in lockdown

By comit Friday, 19th February 2021 | 0 comments
Filed under: Irish Technology Sector, Social Media, Public Relations, PR.
It’s been a long ol’ year and it’s not over yet! As Ireland’s leading tech PR agency, we’ve had an exceptionally busy 12 months helping our clients help their clients with connectivity, innovation and digital transformation - all essential for life in lockdown. Whether it’s for work or socialising, tech has never been more important in our daily lives. Our team has put together a list of their favourite pieces of technology that has made these lockdowns that little bit easier to get through.

The year that was: Technology PR during COVID

So how has 2021 started for everyone- or do we dare ask?! We normally post our review of the previous year in the first week of January but we got sidetracked with lots of planning meetings and no shortage of exciting client announcements to kick start the new year. We’ve also been interviewing lots of great people for our growing team of technology PR and content specialists at Comit and we’ll have good news to share on that front soon.

How to adapt from journalism to a career in PR

By Sarah-Jayne Tobin Tuesday, 22nd December 2020 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Crisis Communications, PR, PR study.
A year ago, I decided that after 17 years in broadcast journalism working for Newstalk and RTÉ among others, it was time for a change. I still had a passion for media but wanted to broaden my horizons and deploy my skills in a new environment. Transitioning to the world of PR was the obvious choice as there are many commonalities across both lines of work.  

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