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5 ways to measure the impact of public relations

By Catherine Friday, 28th June 2019 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, PR, PR study.
How important is it to measure public relations? Well, without it, PR professionals can’t determine which aspects of a strategy have worked and which haven’t quite had the desired impact. Public relations measurement is important both during and after a campaign as it gives PR professionals benchmarks to work from and allows them to adapt the approach.

A case study of communications excellence

The Comit team was delighted to see our client, DataSolutions, being recognised with the Communications Excellence Award at this year’s Tech Excellence Awards for an integrated PR, digital and marketing campaign promoting its hugely successful Secure Computing Forum 2018. Collaboration is a key pillar of what Comit, as a PR company does, and we were thrilled to be a central contributor to helping raise awareness of the Forum through this integrated PR and marketing campaign.

Five ways leading technology companies use PR

The world’s leading technology companies have managed to leverage their brand and reputation to attract and retain top talent as well as grow their businesses. Tech giants like PayPal, Google and Apple have some of the best-known company cultures, service and product offerings, and brightest minds. Arguably, what sets them apart from other technology companies is the way they communicate their message through the clever use of PR. Here’s how you can follow in their footsteps and emulate the success of these technology companies:

Get writing! How to start a company blog

By Catherine Coffey Monday, 29th April 2019 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, Content Marketing, PR.
Company blogs have been around for years now. However, while many organisations have blogs, they can end up neglected or aren’t used to their full potential. There are so many advantages to leveraging the power of blogs. Current and potential customers can get to know more about you and your services while prospective employees can gain an insight into your company culture and workplace atmosphere.

Studying PR in Ireland

By Catherine Tuesday, 23rd April 2019 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR, PR study.
Public relations is a hugely exciting career path for enthusiastic individuals who are passionate about telling interesting stories, informing the masses about the next hot trends or setting the political agenda. From tech PR to consumer PR to public affairs to corporate PR, it is a constantly evolving industry.

The Oscar goes to… What an award can do for your business

By comit Tuesday, 19th February 2019 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, Content Marketing, PR.
With the awards season in Hollywood in full swing, we thought we would reflect upon the ways businesses can leverage industry awards. There are numerous benefits to being shortlisted or winning an industry award, from media coverage to employer branding. Below, we’ve outlined some of the advantages that come from winning an industry award, as well our six top tips and tricks to secure a spot on that coveted shortlist.

8 more public relations books for PR professionals (Part two)

By Catherine Coffey Wednesday, 30th January 2019 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, Content Marketing, Crisis Communications, PR.
                      8 more public relations books for PR professionals (Part two) Despite all of the technological advances that have taken place in recent years, books still remain a key resource for understanding what’s going on in an industry. We outlined some of the best reading materials for staying up-to-date with the communications and PR world in our blog - 8 books for PR Professionals. Given the pace at which things in the public relations industry move, we thought we’d share some additional recommendations that will keep you in the loop with the latest insights from both professionals and academics. Here are eight of the best PR books to add to your reading list.

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