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How PR helps SEO

By Catherine Coffey Wednesday, 27th November 2019 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, Content Marketing, PR.
A recent survey of Google searchers found that three quarters (75%) of respondents don’t pass the first page of Google results to find an answer to their query. Many of these clicks are being made by your potential buyers, maybe even your current customers. To stay competitive and generate leads, therefore, businesses need to ensure that they are on the first page of Google. The surprise for many is that PR – when done using proper SEO techniques – can be the most powerful tool to enable companies nab many of the influential links on Google’s first page.    

What are the different types of PR?

By Luke Thursday, 31st October 2019 | 0 comments
Filed under: Digital Marketing, Public Relations, Content Marketing, Crisis Communications, PR, PR study.
PR is used to help an organisation cultivate a good relationship with its publics and maintaining a positive relationship with stakeholders is crucial to the success of every organisation. If the public perspective of a company is negative, people will look elsewhere and avoid using its products or services.

My PR internship in Comit

By Carmel Kenny Tuesday, 27th August 2019 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR, PR study.
Six weeks ago, I joined the Comit Graduate Placement Programme, after finishing my DCU Masters in Public Relations and Strategic Communications. I didn’t know what to expect when I started working in Comit, but I can without a doubt say that it has been the greatest learning experience. The PR internship provided me with a unique opportunity to work in the exciting world of tech PR and witness first-hand how innovative businesses are leading the way and transforming the tech industry.

How to run international PR

By Catherine Coffey Wednesday, 21st August 2019 | 0 comments
Filed under: Irish Technology Sector, Digital Marketing, Public Relations, Technology Start-ups, PR.
Expanding your business into new markets is no mean feat. Whether your company is export-driven or wants to enter new markets, there is a lot to think about – from identifying new distribution channels to gaining market share from competitors. International PR can play a key role in helping you achieve your goals.

3 ways to get the message across with PR

By Carmel Kenny Thursday, 8th August 2019 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR.
Becoming a well-respected organisation amongst your current and future customers, local community and prospective employees is vital for any business. Building and retaining that respect requires multiple elements to align in an organisation’s overall business strategy. One of these should be a strong communications strategy that coherently conveys the purpose and values of the organisation with a consistent message at its core. In this blog, we take a look at the three ways in which your business can manage that message. 

5 ways to measure the impact of public relations

By Catherine Friday, 28th June 2019 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, PR, PR study.
How important is it to measure public relations? Well, without it, PR professionals can’t determine which aspects of a strategy have worked and which haven’t quite had the desired impact. Public relations measurement is important both during and after a campaign as it gives PR professionals benchmarks to work from and allows them to adapt the approach.

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