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Using messaging like Apple and Ryanair

I was in a Vodafone store, about to purchase my first proper smart phone a few years ago. Android or iPhone? It was a big call as I was likely to stay with whatever platform I chose for many years. I called a few tech journalist pals in-the-know and the gurus offered a resounding answer: it’s got to be Android. Armed with this clear instruction, I call over the sales assistant, “Hi,” I say, “I would like to purchase an… an… iPhone please.” I had unwittingly become a victim of Apple’s incredible brand that seemingly overwrites all logic.

8 great PR and marketing blogs

We recently discussed our top books for nailing all aspects of PR. However, digital media is moving at such a rapid pace that books can’t always keep up. If you really want to stay on top of everything that’s happening in the PR world, then it’s a good idea to bookmark (no pun intended) some helpful blogs in your browser. PR and digital media blogs are an ideal accompaniment to books for staying up-to-date with industry news, learning more about the latest social media tools and trends and fathoming the latest PR disaster and success stories.

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